Jo Kenny is the driving force behind Better Selling and the architect of the 'Selling with Certainty' system. With over 15 years of experience as a high-performing sales leader and consultant, Jo recognised that the age of guesswork in sales was over. In today's market, where clients are highly informed and time is scarce, sales professionals need more than product knowledge, they need absolute confidence and authority from the first interaction.

This insight forms the foundation of Better Selling. Jo’s background is rooted not only in achieving top-tier sales results but also in training and developing sales teams across industry. Through twenty years of corporate selling, learning professional sales and behaviourial methodologies, she has developed the unique understanding of knowing what it takes to show up and perform in a sales team every day.

The Better Selling System merges real-world sales acumen with proven, dynamic experiential training. The core belief is that the greatest barrier to success is self-management and presence, not product specs. By mastering the science of connection and influence, our system ensures every salesperson possesses the certainty required to lead clients as a true equal in the room and achieve a win win.